ITC forces New England to switch its sexy ads to the silver screen. (Independent Television Commission) (Ice Cream)

ITC forces New England to switch its sexy ads to the silver screen

Upmarket ice-cream maker New England is being forced to restrict its "fake orgasm" ads to the cinema.

The Independent Television Commission (ITC) last week cracked down on two of a series of nine TV ads because it judged them to be too suggestive. And this week it emerged that rival Haagen-Dazs toned down its advertising for the same reason (see story page 7).

One New England execution, "Cafe", was a pastiche of the fake orgasm scene in the film When Harry MetSally. The other, "Park", depicted a woman walking home through a park and anticipating some New England ice-cream.

Cafe …