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ITC forces New England to switch its sexy ads to the silver screen
Upmarket ice-cream maker New England is being forced to restrict its "fake orgasm" ads to the cinema.
The Independent Television Commission (ITC) last week cracked down on two of a series of nine TV ads because it judged them to be too suggestive. And this week it emerged that rival Haagen-Dazs toned down its advertising for the same reason (see story page 7).
One New England execution, "Cafe", was a pastiche of the fake orgasm scene in the film When Harry MetSally. The other, "Park", depicted a woman walking home through a park and anticipating some New England ice-cream.