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A CADILLAC CUNNINGHAM?(News)(Bob Lutz looks to put Cadillac back on top of luxury cars)(Brief Article)
Byline: ROGER HART, WES RAYNAL
One of General Motors vice chairman Bob Lutz's goals is to return Cadillac to the top of the luxury car heap. Not necessarily in terms of sales, Lutz told AutoWeek, but certainly in terms of prestige.
The beginning of the ascent, according to Lutz, could be a car codenamed ULS, or Ultra Luxury Sedan. GM is looking at developing a big sedan that would come in three model ranges: a V8, a high-performance V8, and a V12. Lutz said prices would start around $80,000, moving up to $120,000 and, at the top, $300,000, where a salesman would come to your office to help you pick out the wood, leather and other options.
Lutz's desire to create a world-class American supercar is no secret. Past projects include the ill-fated effort to build a V12-powered Cunningham C7 grand tourer, and last January's Detroit show stopper, the 1000-hp V16-engined Cadillac Sixteen.
Lutz said he believes only Cadillac and Lexus are poised to continue to be true luxury brands. Because all Mercedes and BMWs must wear the luxury badge, customers ...
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...Wall Street, Madison Avenue and Trump Tower. And why not? Luxury cars and trucks, like other luxury items, carry bigger price tags...the high end of any consumer industry. GM Vice Chairman Bob Lutz tells cautionary tales of fashion kings that grow rapidly and...
- Ultra Luxury Cars on Display at North American International Auto Show.
- Newspaper article from: Knight Ridder/Tribune Business News January 7, 2003 700+ words
...aims at the same segment. General Motors Vice Chairman Robert Lutz said the Sixteen will be easier to sell than European competitors...to be driven by the owner himself." The makers of ordinary luxury cars expect continued growth of their segment, fueled in part by...
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- Magazine article from: Automotive News Kranz, Rick December 3, 2007 700+ words
...an STS or a DTS,'' said Lutz. "One of Clay's objectives...everything that is Cadillac.'' Lutz said Dean also needs to make...Cadillac is distinct from other luxury cars and other General Motors products...Acura, Lexus appearance,'' Lutz said. "We have to be distinctive...
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Bob Lutz, General Motors Co.'s marketing chief...define struggling brands such as Buick. Lutz, 77, spoke with Staff Reporter Jamie...proposition than the Japanese or German luxury cars. How closely are you watching and monitoring...
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- Magazine article from: Automotive News April 5, 2004 700+ words
...sedan is being retired. Its successor, the STS, features a design tweaked by GM Vice Chairman Robert Lutz after he joined the company in 2001. Lutz told stylists he wanted more "tumblehome,'' which is the degree to which the vehicle tapers inward...
- NEXT PROJECT: CASTLE LUTZ; GM builds a mini-Nordschleife.(Revs)
- Magazine article from: AutoWeek Morrison, Mac June 21, 2004 700+ words
...it was worth the trip, especially since the arrival of Bob Lutz as product development czar. Since '97, GM made three to...group manager for General Motors' prestige, performance and luxury cars. Cadillac's CTS and CTS-V, Chevrolet's 2005 Corvette...
- Spurt in sale of luxury cars in Jaipur.
- News wire article from: Asian News International September 21, 2009 700+ words
...21(ANI): The sale of upmarket and luxury cars of international brands in Jaipur has...Manufacturers (SIAM) on the sale of Luxury cars, the average sales growth across the...almost doubles in Jaipur. The sale of luxury cars has increased multifold in Jaipur...
- Top 5 Luxury Cars for 2009 Just Announced by NADAguides.com.
- Newspaper article from: Science Letter December 2, 2008 700+ words
...luxury" takes on a whole new meaning for luxury cars in 2009. The editors at NADAguides...information website, announced their top 5 luxury cars for 2009 based on a variety of factors...is the quality and selection of 2009 luxury cars available to buyers today." Glucker...
Source: HighBeam Research, A CADILLAC CUNNINGHAM?(News)(Bob Lutz looks to put Cadillac back on...