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UEFA, the European football governing body, has raided the Italian league to hire Giorgio Marchetti as director of professional football and marketing.
Marchetti will join UEFA on February 1 next year. He replaces Swede Lars-Christer Olsson, the former marketing chief, who becomes UEFA chief executive on January 1.
Marchetti, 43, has been general secretary of the Italian Professional Football League since 1997, and is a member of UEFA's Professional Football Committee, as well as a co-ordinator of the European Union Premier Professional Football Leagues.
His remit will include the marketing of UEFA's most important commercial properties: the European …