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2M Recordings is in the final stages of securing a high-profile licensing deal with a US label for its artist Simple Kid.
Label founder Cheryl Robson explains that the deal, which will be for the world excluding the UK, is the result of negotiations which started at South By South West in March this year.
"The enthusiasm for new artists in the US was incredible," she says. "Having always worked in large international companies, it was the first time I had done licensing myself, but the interest was immediate."
The artist has already secured high-profile agent Marty Diamond in the US and is expected to ...