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X3 Times 3; BMW'S X3 SETS THE STANDARD FOR COMPACT UTES.(Product/Service Evaluation)
Byline: ROGER HART
America's seemingly insatiable appetite for sport/utes has car companies staying up late trying to fill that need. Case in point: BMW's new X3.
What had the Muncheners staying up late was just how were they going to get this new product to customers. The SUV market is a 6-million-unit-per-year worldwide bonanza (with the United States taking upward of 4 million of those), with no slowdown in sight. The SUV market remains the fastest growing segment worldwide, so any delay in getting the vehicle built can really add up in lost sales. BMW pales in comparison in size to its neighboring German competitors, Mercedes-Benz and the Volkswagen ...
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Source: HighBeam Research, X3 Times 3; BMW'S X3 SETS THE STANDARD FOR COMPACT...