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'Two Towers' anchors upcoming Starz! Campaign.(Starz! plans the pay TV premier of 'Lord of the Rings: The Two Towers')
For Starz!, just like for Frodo, Gandalf, Aragorn and Sauron, the ring's the thing.
The premium movie channel has put the pay TV premiere of Lord of the Rings: The Two Towers, the second installment of The Lord of The Rings trilogy, at the heart of a 48-hour programming marathon and integrated marketing and customer-acquisition campaign.
Playing off the Dec. 17 theatrical release of director Peter Jackson's adaptation of the J.R.R. Tolkien classic The Return of the King, Starz! plans a 48-hour "Lord of the Rings Weekend" Dec. 19-21.
Along with the pay-window debut of Towers, programming includes an extended version of the first film, The Fellowship …
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