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For Starz!, just like for Frodo, Gandalf, Aragorn and Sauron, the ring's the thing.
The premium movie channel has put the pay TV premiere of Lord of the Rings: The Two Towers, the second installment of The Lord of The Rings trilogy, at the heart of a 48-hour programming marathon and integrated marketing and customer-acquisition campaign.
Playing off the Dec. 17 theatrical release of director Peter Jackson's adaptation of the J.R.R. Tolkien classic The Return of the King, Starz! plans a 48-hour "Lord of the Rings Weekend" Dec. 19-21.
Along with the pay-window debut of Towers, programming includes an extended version of the first film, The Fellowship …