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WHEN INTERNET RESEARCHERS Japan.Internet.Com and Info Plant asked 300 drivers in June if they knew what the ETC (Electric Toll Collection) system does, 95 percent of them answered that they recognize the name. Yet only a paltry 3 actually use the system itself.
"I wonder what the system is for," wrote 21-year-old Yasue Takeda on the Yomiuri Shimbun's readers' forum. Takeda had just survived Golden Week traffic tie-ups on the Tohoku Expressway and was unimpressed. "As far as I could see, the ETC-only tollgates were not only rarely used--they were even exacerbating the congestion at the regular gates."
Now a common sight on Japan's highway tollgates, the ...