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BMW Down Home in Carolina.(BMW factory in Spartanburg County, South Carolina)(Column)

AutoWeek

| December 01, 2003 | COPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Matt Davis

Nissan builds trucks in Mississippi, Mercedes-Benz in Alabama, and Toyota has been cranking out vehicles in California for a while. This is a great trend for all involved. I've just visited what may be the coolest cross-ocean transfer of all: the BMW factory in Spartanburg County, South Carolina.

Visiting German factories in Germany, Swedish factories in Sweden and the Brits in Britain is certainly a fabulous experience. But to visit upstate Gamecocks country and drive the Bimmers they build is a severely special journey that causes me to further rethink any no-global beliefs I may yet espouse. On a side plea, every single one of you needs to take a day in a big-time American car or truck factory. If you haven't done so yet in your enthusiast life, shame on you. It's inspiring. The best deal in Detroit used to be going to tour the Dodge Main plant in Hamtramck in the morning and then hitting the old Stroh's brewery "taste test'' tour in the afternoon. Sheetmetal and suds on a grand scale. (AutoWeek colleagues working out of the Gratiot Avenue offices on the old Stroh's site tell me they can sometimes hear the beer ghosts stumbling through the halls.)

The BMW manufacturing plant and the Zentrum events center and museum rise out of the rolling countryside like a gleaming white space station. It's all fairly surreal, especially when we've just come from Asheville, North Carolina, via several rural routes that pass through small valleys frozen in time, where half the people still hang out their fresh tobacco leaves to dry. This ain't Bavaria, Toto. It's better. A bunch of us were testing the latest X5 built on the premises and were invited to take a guided tour of the joint.

For the year ending Dec. 31, the 4700-plus workforce will have built about 110,000 X5s and 58,000 Z4s at the ...

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