The juiceman cometh. (questionable use of infomercials to sell juicing machines and other products)

Above the whir of an electric juicer, a tanned and energetic septuagenarian exuberantly tells a television talk-show host about the disease-preventive effects of drinking raw fruit and vegetable juices. Captivating the audience with his enthusiasm and his youthful, healthy good looks, he motivates viewers to order written materials in which it is explained that enzymes in pineapple juice soothe arthritis pain, certain substances in cabbage actually heal stomach ulcers, and a substance in strawberries protects body cells against cancer-causing chemicals and pollutants. The points are reinforced with references to such respected health organizations as the American Cancer Society as well as to various medical studies.

What is not altogether clear from the show itself, however, especially if you missed the announcement at the beginning of the half-hour spot that "the following is a paid …