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The BBC has promoted Guy North to head of strategic marketing for BBC genre brands, including BBC Sport and BBC News, reporting to director of marketing, communications and audiences Andy Duncan.
North, who was formerly head of sport marketing, replaces Jacky Brandreth, who was promoted to head of marketing, communications and audiences for nations and regions earlier this year.
He will be responsible for the strategic development of five BBC programming genres - BBC Sport, BBC News, BBCi, Specialist Factual and BBC Learning.
He will take charge of the marketing of their core output, which accounts for a substantial proportion of the BBC's marketing spend, …