Survey finds women overwhelmed by antiaging treatment options.

2003 DEC 4 - (NewsRx.com & NewsRx.net) -- When consumers visit the cosmetic counter at a department store or walk through the skin care aisle at the local drugstore, they are met by a wide variety of antiaging products available for the face and body.

Magazine articles are also filled with information about cosmetic procedures that can reverse the signs of aging. However, all these options may only puzzle consumers and they are not alone. A recent survey conducted by the American Academy of Dermatology finds 94% of women are confused by the myriad of anti-aging treatments available both over-the-counter and by prescription, and those cosmetic treatments available in a doctor's office.

"The best place for consumers to find answers to their questions about aging skin is from their dermatologist, since we are the experts in the diagnosis and medical, surgical, and cosmetic treatment of aging skin," said dermatologist Arielle N.B. Kauvar, MD, clinical associate professor of dermatology, New York University School of Medicine in New York City.

The survey found that more than 69% of women are very or somewhat bothered by the visible signs of aging, particularly fine lines, wrinkles, uneven skin tone, facial hair, and dryness. As women age these concerns increase, as well as the amount of time they spend each day on their skin care regime. In fact, in women over 45, many noted that their facial skin made them feel older than they were on the inside.

"Women are bombarded with images of the 'ideal woman,' most of whom are definitely not showing signs of aging. This has set a standard of beauty which many women want to achieve," said Kauvar. "As women age, they may become more anxious to achieve this ideal which can only lead to frustration as they continually search for answers to address their aging skin."

The most confusion seems to be in understanding the difference between topical treatments that are available over-the-counter and by prescription. "The most important thing consumers can do to ...