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New launch makes waves.(Media Insider)

Music Week

| October 04, 2003 | Osborne, Simon | COPYRIGHT 2003 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Previously served by stations based in Brighton, residents of Worthing, Littlehampton and Shoreham in Sussex finally got their own radio station in May when Splash FM was launched.

A wholly independent station, with a target audience of 35-54 and a TSA of 161,000, the station has had a dream start.

Simon Osborne--who is programme controller and breakfast DJ as well as head of music--says "We have had a phenomenal start. We are selling the full nine minutes of advertising an hour that we have set as the limit, and most of it is taken up by local businesses."

Despite its size, Splash FM has two nationally-known broadcasters in its ranks, with David 'Diddy' Hamilton presenting a ...

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