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Majors battle it out with flagship album head-to-head.(News)
A combined ship of more than 1.1m on new albums from the UK's biggest male and female solo artists looks set to turn this week into this year's busiest yet for music sales.
Retailers are preparing for Robbie Williams' Live At Knebworth and Dido's second studio album Life For Rent to deliver the first "Super Monday" of the fourth quarter with pre-sale UK shipment figures of 550,000 and 566,000 respectively.
The Robbie album is backed nationwide with 48-sheet and 96-sheet posters with TV advertising beginning yesterday (Sunday), including key slots on Channel 4 and Channel 5. Meanwhile, the thrust of the Dido album launch is a dual event in London and New York today (Monday), in which 160 competition winners and international media will see the artist perform a morning gig at Virgin Megastore's Oxford Street branch, before being flown to New York to see a second performance at the chain's Union Square store the same day.
BMG's sales director Richard Story says the media interest in the two releases going head-to-head is good news for everybody. "I think week one will be very even, with both albums selling ...
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