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Holmes Place has appointed branding consultancy Dave, set up earlier this year by four senior Wolff Olins staffers, to work on its marketing and brand positioning.
The appointment comes as the troubled health club chain, which delisted from the Stock Exchange in August, looks to reclaim its position as the market leader in health clubs and gyms in the UK and Europe. The brief is to review and evaluate the brand, and recommend a brand positioning that could also involve a redesign of its clubs.
The review comes as …