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DIARY: Bull's brand of honest openness unhinges a number of Lowe's staff.

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| November 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The shaven-headed South African Matthew Bull has big plans for the UK advertising industry. He wants change and he wants it now. Trouble is, he's not getting much help from his own agency.

The Lowe chief executive wants to rid advertising of rigid management hierarchies. His watchwords are openness and approachability and to show that he is a man of his word, he famously removed the doors from all his senior managers' offices. The message was clear: no-one at Lowe has anything to hide.

Alas, the experiment seems to have failed. Doors and barriers have been put back up all over Bowater House and it looks like Lowe staff will have to get used to knocking again.

The first to crack was Jeremy Bowles, ...

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