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BEYOND THE BREAK: Can TV content and brands ever really combine forces in the UK market?
It's happening in the US, and there's a growing call for it on this side of the pond. Matthew Cowen investigates.
The course of true love never did run smooth. Still less smooth is it likely to run when the two supposed soulmates have been raised in the deepest suspicion of one another and have only been spurred to make a go of it by growing financial constraints. Throw into this mix a nanny figure determined that there should be no Teen Big Brother-style bedroom antics, a jealous third party determined to cause trouble, and some raunchy Americans who insist everything can be as down and dirty as you like and you've got enough hurdles to test the most ...
- Coca-Cola Kicks Off 2007 With New Advertising and 'AMERICAN IDOL' Integration...
- Press release article from: PR Newswire January 17, 2007 700+ words
...PRNewswire/ -- As AMERICAN IDOL -- television...its sixth season, Coca-Cola will again...television debut on AMERICAN IDOL. Beyond in-show advertising, Coca-Cola once again...information about The Coca-Cola Company...com/. About American Idol: Twenty-two...
- 'American Idol' Stars to Perform at Coca-Cola 600 on Memorial Day Weekend.
- Press release article from: PR Newswire May 25, 2004 700+ words
...25 /PRNewswire/ -- Coca-Cola is again bringing stars from the hit show "American Idol" to perform in front...the 20th running of the Coca-Cola 600 at Lowe...finalists from the current "American Idol" series will be on hand...
- 'American Idol' Stars Set to Perform at Coca-Cola 600 on Memorial Day Weekend.
- Press release article from: PR Newswire May 20, 2003 700+ words
...watching at home. The Coca-Cola Company today...seven finalists from "American Idol" will be on hand to...race ceremonies for the Coca-Cola 600 on Sunday...and 1990-94 under the Coca-Cola and Mello Yello...the format on which American Idol is based, Simon Fuller...
- Coca-Cola Presents 2004-2005 Past American Idol Finalists at Simon Malls;...
- Press release article from: PR Newswire March 21, 2005 700+ words
...thrilled to help Coca-Cola share the excitement of American Idol by offering this...franchise. For example, Coca-Cola kicked off 2005 American Idol excitement at 165...the taping of the American Idol finale. Coca-Cola has created...
- Advertisers Shine With American Idol(R) Sponsorships; American Idol Viewers...
- Press release article from: PR Newswire May 26, 2004 700+ words
...Unaided recall for American Idol TV advertisers...Ford - 23% * Coca-Cola - 19...Aided recall for American Idol TV advertisers...Wireless - 42% * Coca-Cola - 40...people watching the American Idol telecasts were...
- Cingular Gives Customers VIP Wireless Access to 'American Idol'; Cingular Kicks...
- Press release article from: PR Newswire February 21, 2005 700+ words
...fans to tune in to "American Idol" from 8-9 pm ET...year, Cingular's "American Idol" fans can get closer...Scenes" pictures from Coca-Cola sent to your phone...can participate in "American Idol" chat groups and hosted...
- Mobliss Launches American Idol -- The Wireless Game; Mobliss Extends American...
- Press release article from: Business Wire March 22, 2004 700+ words
...television broadcast." American Idol(R) 19 TV Ltd. and...television program "American Idol" produced by FremantleMedia...customers include The Coca-Cola Company, USA...FremantleMedia in conjunction with American Idol. Mobliss has the ability...
- Mobliss Records Groundbreaking Number of Text Messages During ``American Idol''...
- Press release article from: Business Wire June 3, 2004 700+ words
...3, 2004 Mobliss Extends "American Idol" Fans' Television Experience...relation to the 3rd season of "American Idol." Mobliss, in conjunction...Mobliss' customers include The Coca-Cola Company, USA Networks...FremantleMedia in conjunction with American Idol. Mobliss has the ...