WORLD: GALLERY.

BACARDI LIMON - John Doe, The Netherlands

This outdoor campaign creates a mood of adventure by mimicking Marvel comic strips. A lemon is the recurrent, if slightly bizarre, central character in each of the eight executions. In one ad, the large lemon is DJing to a club crowd, and in other spots the lemon flirts with foxy ladies, jumps the queue for a nightclub and tries his luck shooting craps at a casino. The campaign aims to put lemon-flavoured Bacardi on the map and, in particular, make the clubbing crowd aware of the brand.

 
Client: Bacardi Martini 
Agency: John Doe, Amsterdam 
Art director: Hein Mevissen 
Writer: Diederiekje Bok 
Illustrator: Vince 
Production: Henriette Beij, Amsterdam 

Helpful staff and competitive interest rates are the usual fodder in bank ads. But these two 30-second spots focus on the efforts people go to to earn a living, the idea being that La Salle will look after your hard-earned pennies. So two workers sweat it out - a male receptionist trips over a tongue twister of a company name (take note Messner Vetere Berger McNamee Schmetterer Euro RSCG) and a desperate estate agent almost faints with shock when she makes her first sale.

 
Client: La Salle Bank 
Agency: Cramer-Krasselt, Los Angeles 
Art director: David Estoye 
Writer: John Carstens 
Production company: Blink USA 

The ...