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MEDIA: ZEITGEIST - Channel 4 contemplates the pharmaceutical thrills from Atomic Arts' Animal Pharm.(Brief Article)

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| November 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Is the world ready for an animated sitcom set in a mental institution that looks suspiciously like a drug testing centre? We could be about to find out, because one of the most talked-about projects to be unveiled at the recent MIPCOM programming market held in Cannes was Animal Pharm, from Atomic Arts.

The property seems to be right up Channel 4's street and the broadcaster did put up some of the initial investment. However, no official deals have been signed yet.

Animal Pharm is what you get when the animals in Animal Farm develop a habit they can't afford and have to ...

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