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WPP Group has named Kevin Moss as the creative director of its newly merged new-media creative agencies Good Technology and Incline.
Moss was formerly the creative director and a founding partner of the six-year-old Incline. Tim Hurles, Good Technology's creative director, left the agency several months ago.
'It made sense for me to take the role across the group,' Moss said. 'No-one has been found who brings the knowledge and experience I brought to the role.'
In September, WPP announced it was to merge Incline - a subsidiary of Mediaedge:cia - and Good Technology. They will retain their individual brand names.
The companies are being co-located as part of what ...