180 reveals international TV ad campaign to boost Uefa's image.(Brief Article)

The Amsterdam-based ad agency 180 has unveiled an international TV campaign for football's governing body, Uefa, to help improve its image.

Uefa appointed 180 in July with a brief to raise awareness of the breadth of the governing body's involvement in European football.

The 30-second execution, entitled 'we care', breaks this week during the half-time break of the scheduled Uefa Champions League matches.

It will run across 42 European countries until the final of the competition in May.

The ad features original footage and crowd shots from football games with statistics superimposed on the scenes. These include: '225 dialects spoken', '0, the difference we see between black and white' and '169 more interesting week nights'.

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