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The Cyprus Tourism Organisation is attempting to shake off the island's 'clubbers' paradise' image with an outdoor campaign through Scholz & Friends.
The posters are based on a 360-degree concept with the ads giving a panoramic view of various aspects of the island's attractions. These include its culture, its heritage and its beaches.
The Cyprus Tourism Organisation has fought hard to deter clubbers from congregating on the island in resorts such as Ayia Napa, and to encourage families to return in greater numbers.
In turn, the Cypriot authorities have taken a tougher line on drugs and clamped down on anti-social behaviour.
The ads will appear on national Adrail ...