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Cyprus Tourism ads reposition island as a family destination.(the Cyprus Tourism Organisation plans an outdoor campaign through Scholz & Friends)(Brief Article)

Campaign

| November 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Cyprus Tourism Organisation is attempting to shake off the island's 'clubbers' paradise' image with an outdoor campaign through Scholz & Friends.

The posters are based on a 360-degree concept with the ads giving a panoramic view of various aspects of the island's attractions. These include its culture, its heritage and its beaches.

The Cyprus Tourism Organisation has fought hard to deter clubbers from congregating on the island in resorts such as Ayia Napa, and to encourage families to return in greater numbers.

In turn, the Cypriot authorities have taken a tougher line on drugs and clamped down on anti-social behaviour.

The ads will appear on national Adrail ...

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