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CHI unveils first ad for Tango Strange Soda.(Clemmow Hornby Inge)(Brief Article)
Clemmow Hornby Inge is launching the first campaign for Tango Strange Soda since Britvic Soft Drinks rebranded the product in August.
The brand was originally launched as Freekee Soda, but the name was changed following a legal challenge from an unnamed company.
The product's rebranding was accompanied by a CHI ad that featured an eccentric spokesman showing journalists how to pronounce its new name - 'Strange Soda'.
The latest execution attempts to realign the product with the main Tango brand, and features the same 'football commentary' style voiceover that is used in CHI's TV work for Tango.
The ad shows teenage boys hanging out with their tastebuds - smaller versions of themselves. The tastebuds behave normally, passively mimicking their owners.
However, once the boys drink Tango ...
- Britvic axes troubled Tango Strange Soda.(Brief Article)
- Magazine article from: Marketing Week Johnson, Branwell January 22, 2004 700+ words
...Britvic Soft Drinks has axed Tango Strange Soda, its ill-fated new product...September had to change its name to Tango Strange Soda following a legal challenge...director Andrew Marsden says: "Tango Strange Soda has achieved retail sales of...
- Britvic to revamp Freekee Soda.(News)(Tango Strange Soda)(Brief Article)
- Magazine article from: Marketing Week Johnson, Branwell August 14, 2003 700+ words
...faltering Freekee Soda brand is to be relaunched as Tango Strange Soda and will have its price slashed. The name change...their commitment to the product (MW June 26). Tango Strange Soda will have an introductory price of 49p for the relaunch...
- Britvic's kid's drink Freekee Soda has changed its name to Tango Strange Soda...
- Newspaper article from: Brand Strategy September 1, 2003 700+ words
Britvic's kid's drink Freekee Soda has changed its name to Tango Strange Soda following a legal challenge. A TV campaign is making customers aware of the change. This will be followed by a 5m [pounds sterling...
- Clemmow Hornby Inge.(Digests; retained by Britvic Soft Drinks Ltd. in Freekee...
- Magazine article from: Marketing Week August 21, 2003 700+ words
Clemmow Hornby Inge has created the renaming campaign for Britvic Soft Drinks' Freekee Soda. The advertising features a spokesman informing the press that the name change is for legal reasons and then pronouncing the new name, Tango Strange Soda, in a 'wacky' way.
- Strange soda sales lack fizz.(News)
- Newspaper article from: Coventry Evening Telegraph (England) January 22, 2004 700+ words
THE children's soft drink Tango Strange Soda is being axed, less than a year after it was launched...category director Andrew Marsden told Marketing Week: "Tango Strange Soda has achieved retail sales of pounds 3.4 million...
- Campaign trail.(Brandwatch)(Brief Article)
- Magazine article from: Grocer November 15, 2003 700+ words
...to the excitement that awaits them. TANGO STRANGE SODA manufacturer Britvic brand Tango Strange Soda budget part of a 2.5m [pounds sterling...But unexpected things happen when Tango Strange Soda gives them a 'tickle'. PRINGLES manufacturer...
- Doubting the dilutable.(Promotions--Products--Packs)(Brief Article)
- Magazine article from: Grocer Carmichael, Mary March 13, 2004 700+ words
...sparkling concoction Freekee Soda. Even a relaunch as Tango Strange Soda couldn't prevent it being axed in January. However...consumers won't necessarily associate Freekee/Strange Soda with Robinsons," she said. Meanwhile, the full...
- Relaunches: new life or last gasps? Nestle's relaunch of Double Cream is just...
- Magazine article from: Marketing Week Thomas, Daniel January 29, 2004 700+ words
...teenage" proposition, the new range faces the axe. Another brand that has recently been ditched is Britvic's Tango Strange Soda, a mix of fizzy milk, fruit and water (MW last week). The drink's launch was beset by difficulties from the...