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Kitcatt Nohr Alexander Shaw has produced a series of executions for the National Blood Service to boost donations during the parts of the year when demand is at its highest.
The inserts form part of mailings that will be sent to regular donors at Christmas, Easter and during the summer holidays. These times have the biggest gap between supply and demand.
The executions are tailored to each season. For example, one features a National Blood Service logo on a flag that is sticking out of a ...