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TBWA launches latest 3 TV spot.(Brief Article)
TBWA\London has unveiled its first TV campaign for the third-generation mobile phone network 3 since holding on to the pounds 30 million creative advertising account after a competitive pitch.
The campaign drops the 'open your eyes' strapline, which TBWA has used since 3 launched at the beginning of the year. Like the original ads, the new 60-second commercial focuses on one of 3's unique features, video calling.
The ad aims to demonstrate the importance and value of video calling by showing a series of vignettes that depict 3 mobile phones as allowing people to be in two places at once. In one, a late-working boyfriend is lured home by the appearance of his girlfriend's legs on his desk.
Other intimate and personal moments between friends and family feature.
The ad ends with the voiceover: 'With video calling on 3 you ...
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