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The integrated marketing specialist 141 Worldwide is preparing to bring down the curtain on its relationship with Allied Domecq with new pan-European TV advertising for the drinks giant's Tia Lusso brand.
An estimated pounds 4 million is being put behind the latest promotion, which will break in the UK later this month before rolling out across other key European markets.
Tia Lusso, a blend of coffee, rum and cream, is presented as a lighter alternative to the Diageo-owned Baileys.
The 141 creatives Noel Hasson, John Cook and Mark Sephton created the 30-second spot ...