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141 releases final TV campaign for Allied Domecq's Tia Lusso.(141 Worldwide creates its final TV ad for Allied Domecq's Tia Lusso brand)(Brief Article)

Campaign

| November 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The integrated marketing specialist 141 Worldwide is preparing to bring down the curtain on its relationship with Allied Domecq with new pan-European TV advertising for the drinks giant's Tia Lusso brand.

An estimated pounds 4 million is being put behind the latest promotion, which will break in the UK later this month before rolling out across other key European markets.

Tia Lusso, a blend of coffee, rum and cream, is presented as a lighter alternative to the Diageo-owned Baileys.

The 141 creatives Noel Hasson, John Cook and Mark Sephton created the 30-second spot ...

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