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A host of celebrities including the former Spice Girl Emma Bunton and the Pop Idol winner Will Young stars in Marks & Spencer's Christmas campaign.
The commercial, created by Rainey Kelly Campbell Roalfe/Y&R, aims to give a taste of the wide variety of Christmas gift ideas on offer throughout the store.
The high-street chain unveils the campaign the week after it announced a 4.3 per cent increase in UK retail sales for the six months to 27 September.
It said pre-tax group profits had also risen during this period by 7.4 per cent to pounds 311.5 million.
Launching next weekend, the 50-second spot features the celebrities as pantomime personalities that appear in a storybook called ...