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M&S unveils Xmas celeb ad.(variety of celebrities to star in Marks & Spencer's Christmas campaign)(Brief Article)

Campaign

| November 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A host of celebrities including the former Spice Girl Emma Bunton and the Pop Idol winner Will Young stars in Marks & Spencer's Christmas campaign.

The commercial, created by Rainey Kelly Campbell Roalfe/Y&R, aims to give a taste of the wide variety of Christmas gift ideas on offer throughout the store.

The high-street chain unveils the campaign the week after it announced a 4.3 per cent increase in UK retail sales for the six months to 27 September.

It said pre-tax group profits had also risen during this period by 7.4 per cent to pounds 311.5 million.

Launching next weekend, the 50-second spot features the celebrities as pantomime personalities that appear in a storybook called ...

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