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Naked Inside takes place on Carphone Warehouse's roster.(agency wins its first client)(Brief Article)
Naked Inside has won its first client following its appointment to handle the communications planning for Carphone Warehouse's retail outlets.
The joint planning venture between Clemmow Hornby Inge and Naked has been tasked to create an innovative communications strategy that would drive footfall to Carphone Warehouse stores over Christmas.
The strategy will develop the 'for a better mobile life' positioning established by CHI's TV ads for the brand. Naked Inside has already earmarked point-of-sale and street marketing as the preferred media for the initiative.
The appointment coincides with Tim Allnutt's first week at the helm of Naked Inside. Allnutt was appointed in August from Initiative, where he'd worked as ...
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