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Prager launches Poem to offer media and data skills.(Ian Prager is launching a media agency)(Brief Article)
Ian Prager, the former managing director of Prager Proximity, is launching a media agency with two other direct media specialists.
Poem launches with a brief to provide measurable results in the direct media field.
It will launch with billings in excess of pounds 80 million as the three managing partners will combine their current businesses to form the company.
Prager's pimedia agency, whose clients include Slendertone and Greenpeace, will merge with Orca Media, a list and data-broking service owned by Andrew Creed and Ekay, a financial media specialist owned by Eddie Powell.
Poem will have a staff of around 30 and will focus on growing new business from financial, mail order, charities and the not-for-profit sector.
...- The Portuguese Tourist Board. (Digests).(reviewing media planning and buying...
- Magazine article from: Marketing Week December 12, 2002 700+ words
The Portuguese Tourist Board is reviewing its [pounds sterling]650,000 media-planning and buying account held by Prager Proximity.
- IN BRIEF: MC&C merges with PI Media.(Mike Colling and Co.)(Brief article)
- Magazine article from: Precision Marketing October 13, 2008 700+ words
...amp;C is to merge with PI Media but will retain its name. Founder of PI Media, Prager Proximity and former managing director of CIA Direct Ian Prager will remain within the business. The newly merged agency will add PI Media's client...
- Media agency trio launch direct response specialist.(news)(Brief Article)
- Magazine article from: Precision Marketing McCawley, Ian November 7, 2003 700+ words
...allow Poem members the resources to offer media-neutral planning to mutual clients. Poem has been set up by Pimedia founder Ian Prager, Orca founder Andrew Creed and Eddy Powell, founder of Ekay. Prager's background is in communications planning, Creed...
- The Portugese Tourist Office. (Digests).(Bygraves Bushell Valladares & Sheldon...
- Magazine article from: Marketing Week February 6, 2003 700+ words
The Portugese Tourist Office has appointed Bygraves Bushell Valladares & Sheldon to its [pounds sterling]1.6m media planning and buying account, replacing Prager Proximity.
- Come together for mutual profit.(Letters)
- Magazine article from: Marketing Week Prager, Ian January 15, 2004 700+ words
...Hopefully, like media and creativity, a solution will be found which is based on the common aim of creating profitable relationships with customers. After all, that is what the industry is all about. Ian Prager Managing partner POEM London SE1