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<a href="http://www.accessmylibrary.com/article-1G1-109893097/burkitt-ddb-aims-reflect.html" title="Facts and information about Burkitt DDB aims to reflect social side of Drambuie in posters.(new poster ads for Drambuie)(Brief Article)">Burkitt DDB aims to reflect social side of Drambuie in posters.(new poster ads for Drambuie)(Brief Article)</a>
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Burkitt DDB aims to reflect social side of Drambuie in posters.(new poster ads for Drambuie)(Brief Article)
Drambuie is launching a new poster campaign through Burkitt DDB that aims to broaden the appeal of the brand to a new generation.
Targeting 30- to 40-year-olds, the ads focus on the social aspect of liqueur drinking as an all-evening tipple and aims to challenge pre-conceptions that Drambuie is only an after-dinner drink.
More contemporary imagery aims to make the brand warmer and more approachable to dispel some of the traditional air that consumers associate with the brand.
The two ads are designed to convey warmth and imply a shared experience of one of those enjoyable nights that everyone wants to go on and on.
The first features a man laughing and the line: 'There's a time and a place for ...
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