AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-109893094/playjam-picks-lowe-take.html" title="Facts and information about Playjam picks Lowe to take over creative with irreverent work.(Brief Article)">Playjam picks Lowe to take over creative with irreverent work.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Playjam picks Lowe to take over creative with irreverent work.(Brief Article)
Playjam, the interactive TV entertainment channel, has picked Lowe to handle creative work on its account in advance of an irreverent new campaign that aims to win more paying gamers.
A pair of ads featuring a man peeing in a showroom toilet and a woman having her breasts fondled set the risque comedy theme aimed at capturing the attention of the channel's core market of 16- to 34-year-olds.
Lowe was appointed without a pitch and on the strength of its edgy work for Reebok and Smirnoff.
Playjam, which claims to be the world's largest interactive TV channel, has grown as UK viewers have become more familiar with interactive TV services. ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Interactive TV hots up as the Job Channel posts its millionth job ad with...
- Press release article from: M2 Presswire April 8, 2003 700+ words
...M2 PRESSWIRE-8 April 2003-MMTV: Interactive TV hots up as the Job Channel posts its...with British Gas; British Gas trials Interactive TV recruitment drive with the Job Channel...million job ads since launch; 66% of interactive TV job seekers do not have a PC with Internet...
- CORRECTION -- The Interactive TV Show Europe.
- Press release article from: M2 Presswire September 4, 2001 700+ words
...International: CORRECTION -- The Interactive TV Show Europe (C)1994-2001 M2 COMMUNICATIONS...Access Conferences International: The Interactive TV Show Europe" did not contain contact...to book a place at the third annual interactive tv show Europe, tipped to be the hottest...
- Ready or not: interactive TV is back.
- Magazine article from: Multichannel News Arlen, Gary April 14, 1997 700+ words
...of people would like to believe that Interactive TV is gone for good, and that the long...weeks ago trumpeted, "Introducing Interactive TV Right Out of the Box." Sure, it...Communications itself eschews the term "interactive TV," preferring the more neutral "enhanced...
- The Interactive TV Show Europe.
- Press release article from: M2 Presswire August 31, 2001 700+ words
...Access Conferences International: The Interactive TV Show Europe (C)1994-2001 M2 COMMUNICATIONS...to book a place at the third annual interactive tv show Europe, tipped to be the hottest...with a status overview of the digital interactive TV market across Europe. Featuring more...
- The many faces of Interactive TV; Now just beginning in the U.S., some predict...
- Newspaper article from: Star Tribune (Minneapolis, MN) Alexander, Steve February 28, 2000 700+ words
...second wave of efforts to sell them interactive TV. The first wave, in the early 1990s...playing the passive couch potato. But interactive TV is still in the early stages of consumer...Web browser. Why the rush to offer interactive TV now, when all the focus seems to be...
- Ensequence and Cameron Thomson Group to Expand Penetration of Interactive TV in...
- Press release article from: PR Newswire Europe March 6, 2006 700+ words
...Ensequence(R), the leading provider of interactive TV authoring software and services, and the...States. Today, Ensequence cross-platform interactive TV technology powers interactive TV services in more than 20 million homes worldwide...
- DISH Network Launches New Interactive TV Programs: Buzztime's Trivia, Fantasy...
- Press release article from: Business Wire April 12, 2004 700+ words
...television service launched two new interactive TV channels, Trivia offered by Buzztime...DISH Network delivers 22 channels of interactive TV programming to more than 8 million...the leading worldwide distributor of interactive TV services. DISH Home, located on channel...
- Ensequence Selected by Cox Communications for Interactive TV Application...
- Press release article from: PR Newswire April 3, 2006 700+ words
...Enhanced Television Standards-based Interactive TV Services for Consumers PORTLAND, Ore...Ensequence(R), the leading provider of interactive TV authoring software and services, and...accelerate the creation of compelling interactive TV services in support of existing and...
