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Trojan enters UK in sex Olympics viral.(Trojan is launching an advertising campaign as it enters the UK market)(Brief Article)
The US condom giant Trojan is making its first foray into the UK market - which is dominated by its rival Durex - with a risque viral campaign based on the idea of a sex Olympics.
The ads, called 'weightlift', 'vault' and 'judo', were created by The Viral Factory.
The campaign, called the Trojan Games, consists of a series of three viral clips shot as serious athletic events but based on sexual prowess.
For example, in 'judo', a man and a woman face off against each other but are naked from the waist down. The woman wins by throwing the man to the mat and mounting him.
'This is the first time a major brand has decided to launch in a new territory using viral as its central campaign tool,' Ed Robinson, ...
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