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MCBD backs launch of a below-the-line agency called Elvis.(Miles Calcraft Briginshaw Duffy)(Brief Article)
Miles Calcraft Briginshaw Duffy is backing the launch of a below-the-line agency called Elvis.
The start-up will be based in MCBD's Rathbone Place office in London and will be run by the former Claydon Heeley Jones Mason managing director, Mark Leversedge, and the former Inferno client services director, Martin Semmens.
Elvis launches with three clients already on board.
Two of them, P&O Cruises and Radio Times, are shared accounts with MCDB, while the third, Mitchell & Butlers' pub brand O'Neills, is unique to Elvis.
The agency will specialise in direct marketing, customer relationship management, sales promotion and digital media. It will also offer its clients brand, media and research planning through its partnership with MCBD.
Elvis's creative department will be led by John Treacy and Dan Colley, the ...
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- Miles Calcraft Briginshaw Duffy wins Piat wine advertising brief.(Brief Article)
- Magazine article from: Campaign August 8, 2003 700+ words
Miles Calcraft Briginshaw Duffy has been awarded the advertising business for the French wine brand Piat. Piat is part of Percy Fox & Co, the wine division...
- Miles Calcraft Briginshaw Duffy.(Digests)(Pint d'Or wine promotion)(Brief...
- Magazine article from: Marketing Week May 6, 2004 700+ words
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