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Tim Kirkman, the former press director at Carat UK, has resurfaced as the sales director of the Elle publisher, Hachette Filipacchi UK.
Hachette is creating the role for Kirkman ahead of a period of development and growth that will see it launch more magazines.
Kirkman, 39, who has more than 20 years' experience in media, will be responsible for advertising sales and a 65-strong team across Hachette's nine magazines.
He left Carat in July after turning down a new position when it decided to integrate its TV and press buying departments.
His appointment as a UK board director of Hachette completes the management line-up put in place by its chairman, Kevin Hand, since the formation of the company a year ago following its acquisition of the Elle and Red titles from Emap and the takeover of Attic Futura.
Kirkman said: 'I liked Kevin enormously and he told a good story about the objectives of Hachette and what they're planning. It's a monstrous business outside the UK and Kevin has plans to turn it into a leading publishing house ...