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BMP DDB lands Age Concern creative advertising brief.(Brief Article)
Age Concern, the UK's largest organisation for the elderly, has appointed BMP DDB to its pounds 14 million creative advertising account.
BMP won the account following a review handled by the AAR and Age Concern's marketing director, Neil Churchill. DFGW and Vallance Carruthers Coleman Priest are also believed to have pitched for the business.
Age Concern spent less than pounds 1 million on above-the-line advertising in the past year, according to Nielsen Media Research. However, the organisation has pledged pounds 14 million to advertising next year in a bid to increase its profile and attract members.
BMP's brief will include working with Age Concern's commercial arm, Age Concern Enterprises, to develop the business.
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