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Autoglass hands its media to Universal McCann after pitch.(Brief Article)
Autoglass has appointed Universal McCann to handle its pounds 3 million media planning and buying account.
Universal was appointed after a pitch process also involving PHD, Manning Gottlieb OMD and the incumbent, Pure Media.
Before appointing Universal, Autoglass used Pure Media to handle planning and buying. Carat had handled a TV buying project for Autoglass but no formal contract was in place.
HHCL/Red Cell, Pure's former sister Chime Communications agency now owned by WPP, handles creative for Autoglass. There is no plan to review this arrangement.
Autoglass, which is part of Belron International, has traditionally used a multimedia approach to promote its message about ...
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