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BSkyB is attempting to calm the furore surrounding the appointment of James Murdoch as its new chief executive ahead of next week's annual general meeting.
The company has appointed the City grandee Lord Jacob Rothschild as a non-executive deputy chairman, and sent two other non-executive directors, Allan Leighton and Gail Rebuck, to meet with key shareholders including the National Association of Pension Funds and the Association of British Insurers.
Murdoch's appointment as a replacement for Tony Ball has concerned many shareholders who believe it goes against best corporate practice - his father, Rupert Murdoch, is the chairman of BSkyB.
There was also anger that he was perceived to have been gifted the job because of his family ...