AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-109893065/media-agencies-hit-isba.html" title="Facts and information about Media agencies hit by ISBA demand for details of ITV deals.(Incorporated Society of British Advertisers)(Brief Article)">Media agencies hit by ISBA demand for details of ITV deals.(Incorporated Society of British Advertisers)(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Media agencies hit by ISBA demand for details of ITV deals.(Incorporated Society of British Advertisers)(Brief Article)
Agencies have been inundated by advertisers demanding to know the details of their airtime deals with ITV.
ISBA, led by the director of media affairs, Bob Wootton, has urged its members to find out the terms and conditions of their deals. In particular, clients are pushing those agencies that deal their clients' TV budgets on a collective basis rather than line-by-line, to tell them exactly how much they are paying for ITV airtime and what they are getting in return.
This comes ahead of Friday's implementation of the Contract Rights Renewal procedure, which is supposed to provide advertisers with some security ahead of the Carlton and Granada merger.
Following the implementation of the CRR, ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Ofcom appoints CRR adjudicator.(Robert Ditcham)(contract rights renewal)(Brief...
- Magazine article from: Marketing March 22, 2006 700+ words
...Television> Ofcom is set to name Robert Ditcham as adjudicator in charge of monitoring ITV's compliance with the contract rights renewal (CRR) procedure. The former commercial director at Initiative will replace David Connolly, who leaves next week...
- Grade vows 'son of CRR' will protect advertisers.(Contract Rights...
- Magazine article from: Marketing September 26, 2007 700+ words
ITV executive chairman Michael Grade has sought to reassure advertisers that any change to Contract Rights Renewal will continue to offer them protection, while rewarding the broadcaster for a strong performance. In his first interview...
- OFT supports CRR retention.(Office of Fair Trading)(Contract Rights Renewal...
- Magazine article from: Marketing June 3, 2009 700+ words
Advertisers have welcomed the Office of Fair Trading's (OFT) support for retaining the Contract Rights Renewal (CRR) mechanism. Industry body ISBA has been campaigning for the retention of CRR, which was introduced to protect...
- Agencies in uproar over ITV's CRR plans.(Contract Rights Renewal)(Brief article)
- Magazine article from: Campaign November 21, 2008 700+ words
Media agencies are lining up to oppose new ITV attempts to push for the full, unconditional scrapping of the Contract Rights Renewal remedy. In an ongoing Office of Fair Trading/Ofcom review of CRR, due to be concluded next year, ITV has submitted...
- Football performance fails to boost ITV's CRR position.(Contract Rights...
- Magazine article from: Campaign August 13, 2004 700+ words
ITV's football coverage has failed to improve the broadcaster's Contract Rights Renewal position and if agencies were allowed to renegotiate their airtime deals tomorrow, latest estimates show that it could...
- OFT delays decision on relaxation of CRR.(Office of Fair Trading)(contract...
- Magazine article from: Campaign May 1, 2009 700+ words
The Office of Fair Trading's review of the contract rights renewal mechanism that safeguards advertiser deals with ITV is taking longer than expected as the OFT seeks clarity over ITV...
- 'New' clients hit by price penalty under CRR rules.(Independent Television's...
- Magazine article from: Marketing March 4, 2004 700+ words
...the new TV trading environment. Unless they have client-specific contracts directly with ITV or with their agency, the Contract Rights Renewal (CRR) remedy, which is designed to protect advertisers, offers them no protection. Most advertisers are pooled...
- The Week: Media News - OFT confirms CRR review.(Office of Fair...
- Magazine article from: Campaign September 14, 2007 700+ words
The Office of Fair Trading has confirmed that it will be conducting a review of the Contract Rights Renewal system, following repeated lobbying by ITV. The review is scheduled to take place early next year, and will be conducted in partnership with Ofcom
- Grade attacks CRR mechanism.(Contract Rights Renewal)(Financial report)(Brief...
- Magazine article from: Campaign March 9, 2007 700+ words
...review' as broadcaster reports 19 per cent decline in profits. ITV's executive chairman, Michael Grade, has blamed Contract Rights Renewal and a 'tough' advertising market for a dramatic slump in both profits and advertising revenues in 2006. The broadcaster...
- IN BRIEF: Grade appointment will not affect CRR immediately.(Micheal...
- Magazine article from: Marketing Week November 30, 2006 700+ words
Grade's appointment will not immediately affect CRR - which ensures ITV cannot abuse its dominant position by increasing ad charges while audiences decline, Abolishing it is one way of increasing ITV profits. Copyright: Centaur Communications Ltd. and licensors
