Camelot to review pounds 24m lottery task.(reviewing its advertising account)

Camelot, the National Lottery operator, is reviewing its pounds 24 million advertising account after five years with WCRS.

WCRS, which has struggled creatively with its biggest account for some time, has declined the opportunity to repitch for the business.

The decision to review the account came as Camelot announced the appointment of Abbott Mead Vickers BBDO to produce the pounds 4 million launch campaign for EuroMillions, Camelot's new European lottery due to launch next year with a pounds 35 million jackpot.

AMV beat the incumbent, WCRS, in a head-to-head shootout after the early contender Publicis was dropped from the pitch. Camelot called on the AAR to help finalise its shortlist.

The UK review will not affect AMV's hold on the EuroMillions business and the agency has now been asked to pitch for the larger account.

A Camelot spokesman said no decision had yet been made on whether an outside consultant would be used to draw up a list of agencies.

Phil Smith, the commercial director at Camelot, said: 'We have been working closely with WCRS for five years. We have a duty to make sure we have the best advertising strategy in place and we look to review our commercial relationships on a regular basis.