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Byline: MARILYN MUCH
Twelve months have made all the difference in the world for companies in the competitive business of selling clothes.
In 2002, when the economy was weak and consumers skittish, few retail chains were able to keep sales steady. Specialty outfits, which were also hit with problems stemming from a West Coast port strike, found the environment particularly challenging.
Not all struggled. Leaders Chico's and Coach enjoyed double-digit growth through the downturn, with a flow of fresh and fashionable products at good value.
But they were exceptions. Most specialty chains found themselves scrambling to keep up in price-cutting battles with department stores. Same-store sales slid 1.7% on top of a 4.9% decline in '01.
Things weren't much better moving into '03. But by summer, a number of players were staging comebacks and enjoying hefty gains in the key back-to-school season.
In September, specialty retail chains posted their strongest year-over-year growth since April 2000, says the Bank of Tokyo-Mitsubishi Ltd.