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Content Overload Challenging Entertainment Firms.(INTERNET & TECHNOLOGY)(Q & A)
Byline: MICHAEL KREY
From epic changes such as those caused by the advent of the Internet come two totally different, equally valid, reactions from businesses: This is an opportunity; this is scary.
Media, movie, music and TV companies have a ton of opportunities and challenges dead ahead. The plot keeps thickening, says IBM Corp. consulting partner Saul Berman in this recent interview with IBD.
IBD: What's getting most of your attention?
Berman: There are a few things, such as the fragmentation of the marketplace. There are shorter product life cycles. There's an abundance of content. There are a lot of challenges for media and entertainment companies in terms of changing business models. Disruptive technology is a part of that.
At the same time, it can be a very positive future. But companies must create a more open environment. People are putting content online in a more pervasive fashion, whether it's (IBM client) Napster with music or TV broadcasters dealing with affiliates.
IBD: What do you mean by pervasive?
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