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What will the recent Yahoo! deal with BT mean for the ad industry?
To date, no-one has actually said very much about the embarrassing error in BT's blockbusting commercial for its broadband services earlier this year - the one where we have to imagine that the BT conduits under the streets are really pipelines containing ... well, just about anything you can imagine.
When the pipe ruptures like a water main, all sort of things come raining back down again, including a rhino. Ludicrous. It should, of course, have been a dinosaur. A big one. You know - weighs as much as a small country, lumbers about grubbing up trees, brain the size of a walnut.
Because BT, despite regular attempts to convince itself that it can move with all the subtle elegance of a rhino, resembles that dinosaur - and nowhere is this more apparent than in the field of broadband …