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Veg-out with flavor.(Hitting the Shelves)(Brief Article)

Prepared Foods

| October 01, 2003 | COPYRIGHT 1999 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

For vegetarians, life without meat is getting a little tastier. In recent months, several companies have launched mass-market meat substitute products. Portland-based Gardenburger, the mother of the palatable veggie burger, just added BBQ Chik'n, two chicken-free soy patties in a sweet barbecue sauce. The products are precooked and can be prepared in a number of ways, including by microwave, conventional oven and grill. With this addition, the Gardenburger line now has 16 SKUs, including Meatless Meatloaf, GardenVegan, and Meatless Herb Crusted Cutlet.

The line now also features an eclectic package design that really makes it stand out in the freezer case. Other line…

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Source: HighBeam Research, Veg-out with flavor.(Hitting the Shelves)(Brief Article)

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