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Saban lifts veil of secrecy: leader promises more accessibility.(Mipcom 2003)

Variety

| October 06, 2003 | Meza, Ed | COPYRIGHT 2008 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

BERLIN The arrival of Haim Saban in Germany promises a new direction for Germany's biggest broadcasting group and fundamental changes for the country's TV industry as a whole.

It's too early to know exactly what impact Saban and his acquisition of the multi-channel ProSiebenSat.1 is likely to have on Germany's media market. One major change Saban may bring, however, is an end to the secrecy and opaque business practices that marked the reign of ProSiebenSat.1's former owner, Leo Kirch.

The Israeli-American Saban and his staff have wooed the local media with a candidness, humor and accessibility rarely seen among Germany's media elite. As the company's majority owner, Saban is accountable …

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