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A Tale of Two Porsches.(News)

AutoWeek

| October 20, 2003 | COPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MATT DAVIS

SWISS INGENUITY

There are the jokes. Switzerland, seen by outsiders as a privileged Xanadu, has managed to master only the blowing of alphorns, yodeling and-everybody's favorite- cuckoo clocks. But there's seriously good car business to be had if you're clever.

Cue Frank M. Rinder-knecht, head wizard at Rinspeed Design in Zumikon near Lake Zurich. In a corner shop, Rinspeed and its full-time work force of eight orchestrate, among other things, the creation of some 1600-plus special series cars per year. In virtual company-style, given Switzerland's tendency to frown upon heavy industry, the shop out-sources work with close ...

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