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PrintCity, the industry alliance of more than 50 companies, has announced the world's first print MBA programme accessible regardless of location.
The MBA, which will run in conjunction with Manchester Business School and one of Europe's leading print media universities, HdM Stuttgart, will start next July with a minimum 20 students.
PrintCity president John Dangelmaier said management development was crucial to the industry's success.
'Our industry has many technically qualified people, but their training does not provide them with the necessary skills to manage people. Most learn on the job, but there is little time to train and little allowance …