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Agencies line up as Harrods calls pitch for creative ad brief.(Brief Article)
Harrods is talking to agencies about a brief to develop its January sale ad campaign, in a move that could lead to a full creative review next year.
The store's existing agency, Leagas Delaney, will be given first crack at the brief. However, the new marketing and communications director, Anne-Marie Verdin, claimed that if the agency failed to impress she would 'formalise talks' currently taking place with rival agencies. An internal team has also been asked to develop ideas.
Verdin added: 'The full account is not at stake at the moment. There is a possibility that it may be in the future, ...
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