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COI revamps along agency lines to put clients at forefront.(Brief Article)
COI Communications is restructuring in a bid to improve client effectiveness.
The new structure, which is expected to be in place by the end of the financial year, will separate the individual disciplines within COI's marketing communications department, the division that handles government ad campaigns.
Government clients will be able to access specialist research, PR, direct marketing and sponsorship expertise more directly. COI claims that the arrangement, which will reflect more accurately the structure of its Whitehall clients, will increase efficiency.
In addition, six new posts are being created across COI's client services department with a ...
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