AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Ikea reviews pounds 30m media account.(Brief Article)
The Swedish furniture giant Ikea is reviewing its pounds 30 million pan-European media planning and buying arrangements.
The home furnishings retailer, which is big in markets including Sweden, the UK and Germany, currently uses agencies on a local market basis, but is looking at changing this.
One agency source said: 'Ikea is in the initial stages of deciding whether it is going to centralise.'
Ikea's international marketing team, based in Helsingborg in Sweden, has spoken to representatives from at least two international media networks about the possibility of it consolidating its business.
It is said to be keen to promote greater levels of shared learning and information exchange between media agencies in different markets as well as create efficiencies.
MediaCom handles Ikea's pounds 6 million planning and buying account ...
- Site inspection: Be Enlightened.(IKEA UK Ltd.)(Website overview)(Brief article)
- Magazine article from: New Media Age November 23, 2006 700+ words
Owner: Ikea be-englightened.co.uk Agency: Agency.com Content 22/25...Monetisation 20/25 Total 83/100 Ikea is ramping up its online portfolio ahead...range itself (represented as bulbs on a UK map), the other using clickable videos...
- Ikea's UK sales break UKpound 1 billion barrier.
- Newspaper article from: Knight Ridder/Tribune Business News October 1, 2004 700+ words
...Tribune Business News Oct. 1--Ikea's UK sales smashed through the UKpound 1...which have just issued profit alerts. Ikea has won market share by reducing prices...success comes on the first anniversary of UK boss Peter H[degrees]gsted. UK...
- UK IKEA - Homewares.
- Press release article from: M2 Presswire August 27, 2009 700+ words
...August 2009-Bharat Book Bureau: UK IKEA - Homewares(C)1994-2009...com announces a new report on "UK Consumer Insights : IKEA - Homewares" which gives competitive...customers. UK Consumer Insights : IKEA - Homewares UK Consumer Insights 2009 are based...
- CREATIVITY - CASE STUDY: Ikea Family Live.(IKEA UK Ltd.)
- Magazine article from: Marketing Week March 12, 2009 700+ words
...supermarkets and other retailers such as Ikea are seeing their circulations and revenues increase. Indeed, Ikea Family Live, which is published quarterly...Media, which creates the magazine for Ikea, says: "It is absolutely huge, and...
- Home in a flat-pack; Ikea brings kit homes to UK's booming self-build market.
- Newspaper article from: The Evening Standard (London, England) Spittles, David January 22, 2003 700+ words
...you could be buying the Ikea home to put it in. The...export kit homes to the UK. Bo Klok, as Ikea's housing arm is named...build property market which Ikea hopes to tap into. Partnerships...quite low, whereas in the UK, the price of land is...
- Ikea boosts its food offer.(IKEA UK Ltd.)
- Magazine article from: Grocer Barnes, Rachel July 2, 2005 700+ words
...tried in our stores," said Ikea Food Services MD Jan Kjellman...was the first item to get the Ikea stamp and was hitting shelves across the world, including UK stores, now. Each Food Market...recipes but have never carried the Ikea name. Putting the Ikea brand...
- Ikea appoints top marketer as part of UK restructure.(Ikea UK has appointed...
- Magazine article from: Marketing Week June 22, 2006 700+ words
Ikea UK has restructured its...Jelkeby will report to UK managing director Peter...arrives in the autumn. Ikea hopes to appoint a direct...store radio station, Ikea Live. It also has plans...launch a website enabling UK customers to buy online...
- Ikea to build first Florida store.(IKEA UK Ltd.)(Brief Article)
- Magazine article from: Home Textiles Today February 20, 2006 700+ words
Ikea will build its first Florida store in Sunrise, with an opening slated for summer...being developed by the same company, Stiles Corp. There are more than 225 Ikea stores worldwide, including 26 in the U.S. Other U.S. stores are being...
