Louise to hook up with Asda: comeback campaign helps reposition the new-look Louise.(The Plot)

LOUISE PANDORA'S KISS/DON'T GIVE UP (POSITIVE)

A live acoustic radio set from Glasgow's King Tut's, huge support from Radio One's Dream Team and unprecedented backing from Asda: not the usual elements of a Louise campaign, which is why forthcoming single Pandora's Kiss/Don't Give Up could well prove Lo be a turning point in the singer's career.

"We' re not going down the FHM route as we have in the past," says manager Oliver Smallman, who is co-ordinating the independent release through his own Positive imprint.

Pandora's Kiss is already a favourite on The Box and MTV Hits and the extra track is also paying dividends. IL is the official song of the Breast Cancer Care campaign and, as part of Asda's "tickled pink" fortnight, the single will be racked at the chain's 1,950 UK tills. Asda alone is understood to be expecting to sell more than 50,000 copies of the single.

"Don't Give Up has also ...