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When do you think DVD will reach its peak?(The big question)
The big question
Following impressive sales for the Lord of The Rings DVD and the predicted rise in recordable DVD, when will DVD as a format reach its peak?
Lavinia Carey, British Video Association director general
"It has got a long way to go before it reaches the 90% penetration of VHS. But, VHS sales look their first dip last year and, with DVD recordable devices coming out, cheaper VCR will fall even more. It has taken five years to get from zero to 40% household penetration and we are now saying DVD players will be in 45% of homes by the end of this year, so I think it will be two of three more years before it reaches the mass majority."
Sarah Carroll, Understanding And Solutions managing director
"DVD has been phenomenally successful, primarily driven by price, which is rapidly falling. It is a format that has already become a mass market product and which will be in most UK homes in the next few years. It is also a format that we predict will be around for a long time."
Simon Wright, Virgin Entertainment Group CEO